8 post s
18-Mar-2008
5:55 PM So...ladies, in two weeks I will head up to Alaska to train with LiZa...I am very excited, but that does bring up a question I am hoping for some feedback on. I have been apprenticing with my boyfriend for about a year...as a traditional tattoo artist. The name of his shop is Damaged Ink. Now I must admit that he gets a lot of requests for permanent cosmetics...he has done some work on a few of his long term clients...without the benifit of any numbing stuff...
But what I want to know is this...If the shop is named Damaged Ink Tattoos...does it sound too negative???...really there isnt much I can do about the name of his shop...but if I am working there...what am I to do for business cards for myself? He is a great artist...clients come from clear across the country for him to do work, and me working out of this shop will be a huge blessing...but...I mean really...would you go to a shop called Damaged Ink to get your permanent make-up done? Any suggestions? I need to get things rolling so when I get back from training with LiZa I have business cards etc. I feel very confident in my ability to tattoo already...just want to get training through a certified trainer...Any and all feedback would be appreciated...how would you ladies handle this whole name thing? I appreciate your input..wish I had been able to go to the convention as well...bummer..hopefully they will all be back on board real soon...and we can hear all the juicy details...lol

Tina
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McTat

As a new business, you are about to put a lot of time effort and energy into building your reputation, and that reputation has to be associated with a business name, which could be anything from your own real name "Beatrice's Beautiful Permanent Makeup" to, as in my case, "Facecrafter Permanent Cosmetics" The important things are:
1. to be clear about what you do by including permanent makeup or permanent cosmetics in that name, wherever it appears on listings, business cards, window decals, etc.
2. to be sure not to infringe on someone else's already established permanent cosmetics name. (This may take some research.) Besides being subject to litigation, you stand a chance of being really ostracized by your fellow artists if you try to steal or to use a name easily confused with someone else's.